GTM Team Training

SAP.iO Foundries programs are the fastest way to launch your relationship with SAP.

Speaking at conferences is a great opportunity to share your agenda, promote your product or service, and build your company's brand. It is an opportunity not to be missed: a great talk would deliver your message to numerous people and build your name as an expert and a thought leader. But this opportunity requires careful preparation. While you know exactly what you’re working on, presenting it to others is challenging. You need to take all the daily facts and figures that you know by heart, wrap all your knowledge and unique expertise, and put it in a format that is clear. As big believers of the power of stories we will help you build an effective talk that is both interesting and memorable. Having a structured and captivating talk will give you the confidence to go up there.

No question you know best what your company does. But how clear is it to your customers? And how different is your story from your competitors'? Learn how content, storytelling and branding can help you stand out and form a strong connection with your audience. The workshop includes: The power of a story *How a story works - cognitively and emotionally *Storytelling and its effectiveness How to tell a good story *Extract your unique story out of the technical and dry facts *Create content that will support your story - posts, podcasts and webinars Where does a story travel to? *The internal and external story of a company *The coherent thread that travels through your content Hands-on practice Discussion and Q&A The benefits for the workshops' participants: You will learn how to harness your unique story to lead to business growth. The workshop is ideal for: CEOs, Founders, biz dev and sales managers who wish to reach a larger audience and leave a mark that will work for them